Ashburn, VA – March 25, 2025  – BlueConnect Partners, the go-to resource for stakeholders seeking market-proven consulting services within consumer and IoT technologies, is pleased to announce that Glenn Busse has joined the team as a Partner. 

“Glenn is a highly accomplished global executive and an outstanding new addition to the BlueConnect team,” said Managing Partner Avi Rosenthal.  “Decades of hands-on executive experience is what informs all of our work and differentiates BlueConnect from ordinary consulting firms. Glenn’s many successes in the consumer electronics world, whether building a product, a brand or a company, are well known throughout the industry. We’re glad to have him with us and look forward to many successes together.” 

“BlueConnect Partners goes beyond predicting technology evolution—we create value and clear, actionable paths to achieve it. As a partner, I’m excited to help our clients navigate change, seize opportunities, and turn innovation into real results.” said Glenn Busse.

Glenn is a forward-thinking and technically savvy global executive who’s achieved dynamic business transformations by driving profitability and brand awareness in fast-paced, high-pressure environments. At Directed Electronics (DE), a bellwether CE company, he propelled sales revenue from sub-$1M to over $300M throughout his tenure, providing both strategy and execution in sales channel diversification and strategic partnerships with such Fortune 500 leaders as Best Buy, Sirius Satellite Radio, Target, and Wal-Mart. 

Most recently, Glenn served as VP Sales & Marketing at Anchor Audio, a pioneer in battery powered portable PA sound systems, Celebrated throughout the market for robust products and practical innovations, Anchor Audio systems can be found at the White House, NFL events, prominent universities, educational districts, places of worship, and numerous branches of the US military. 

About BlueConnect partners
BlueConnect Partners is a full-service global consumer technology consulting firm comprised of industry veterans who have held a variety of C-Suite roles in marketing, engineering, supply chain, product management, business strategy, legal, and finance. The firm delivers big agency results with a hands-on, customer-first boutique approach that efficiently delivers services from early-stage planning through to complete product development and mergers & acquisitions. 

Press Contact
Mary Miller
BlueConnect Partners
mary@blueconnectpartners.com