Ashburn, VA, Jan 28, 2026 — BlueConnect Partners, the go-to resource for stakeholders seeking market-proven advisory, research and execution services within consumer and IoT technologies, has announced a strategic relationship with SureBright, a product protection innovator that’s leveling the playing field for merchants across the entire retail spectrum.
SureBright lets merchants of all sizes, from SMBs to enterprise, launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with no upfront cost or operational lift. SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so merchants can remain focused on growth.
“SureBright is a welcome evolution of the product protection equation,” said David Kaplan, Senior Partner at BlueConnect Partners. “As electronics products become ever more sophisticated, the need for warranty support becomes increasingly critical, as much for the merchant as the end customer. This is a sector of the industry that has been ripe for innovation, and SureBright’s platform is a welcome advancement. We look forward to working with them.”
Rick Albuck, SureBright’s Chief Growth Officer, emphasized the platform’s universal appeal: “Whether you’re a growing Shopify merchant or a multi-location enterprise retailer, SureBright’s innovative warranty platform delivers the same premium experience. We’re thrilled to partner with forward-thinking advisors like BlueConnect who understand that product protection shouldn’t be limited by merchant size. Together, we’re helping businesses of all scales unlock new revenue opportunities with minimum friction.”
SureBright levels the playing field so that merchants of all types and sizes can reap the revenue benefits of extended warranty coverage, which had previously been impractical or impossible to offer outside of big box retail. SureBright’s ready-to-install apps and flexible APIs work across all major ecommerce and POS platforms like Shopify, BigCommerce, WooCommerce, Magneto and Lightspeed, as well as in-store. Whether you’re managing 10 SKUs or 10 million, SureBright ensures perfect scalability for every post-purchase experience ensuring a seamless, brand-building experience for merchants of any size.
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About BlueConnect Partners
BlueConnect Partners is a consumer technology and IoT consulting firm comprised of marketers, engineers, product managers, business strategists and legal/financial advisors – all of whom have spent decades in the consumer technology sectors. With strong relationships across multiple channels and verticals, the partners provide services ranging from early-stage brainstorming to complete product development through mergers & acquisitions.
www.blueconnectpartners.com
About SureBright
SureBright enables U.S. and Canadian retailers to launch turnkey product warranty and shipping insurance programs in as little as 10 minutes, with zero upfront cost or operational lift. It’s a plug-and-play platform that embeds protection options natively in the checkout flow, unlocking a new stream of high-margin revenue while deepening customer trust.
SureBright assumes the financial risk, handles all claims and customer support, and stays on top of the regulatory heavy lifting, so that merchants can remain focused on growth. Backed by a customer-first ethos, customizable plans, and Generative AI-driven technology, SureBright turns post-purchase protection into a seamless, brand-building experience for businesses of any size.
https://www.surebright.com