Ashburn, VA, August 12, 2025 — BlueConnect Partners, the go-to resource for stakeholders seeking market-proven advisory, research and execution services within consumer and IoT technologies, has announced the addition of industry veteran Noah Herschman to the BlueConnect team, who joins the firm as a Partner.
Noah Herschman is a highly accomplished retail and ecommerce executive, with 35+ years of global leadership at Microsoft, Amazon and eBay, among many others. An expert in digital transformation, AI-driven solutions, and marketplace strategy, Noah’s specialty is bridging the gap between business and technology, translating complex technological concepts into solutions that substantially impact a customer’s P&L.
Says BlueConnect Senior Partner David Kaplan, “Noah’s vast industry experience, from specialty and niche retail through the largest broad-scale global technology companies, will be an invaluable addition to the BlueConnect Partners braintrust. We are delighted that he has joined our firm.”
“I am thrilled to be part of the BlueConnect team,” says Herschman. “I have admired BlueConnect Partners since its founding, and have enjoyed each opportunity I’ve had in the past to work with individual team members. I look forward to doing great things with all of BlueConnect’s outstanding team members.”
Passionate about innovation, growth, and cross-cultural collaboration, and fluent in Mandarin, Noah most recently was Principal Industry Architect at Microsoft, where he drove sales and the delivery of technology solutions to large-scale customers across multiple industries, including Retail, Consumer Goods, Automotive, Financial Services, Manufacturing, Supply Chain, and Telecommunications.
About BlueConnect partners
BlueConnect Partners is a full-service global consumer technology consulting firm comprised of industry veterans who have held a variety of C-Suite roles in marketing, engineering, supply chain, product management, business strategy, legal, and finance. The firm delivers big agency results with a hands-on, customer-first boutique approach that efficiently delivers services from early-stage planning through to complete product development and mergers & acquisitions.
Press Contact
Mary Miller
BlueConnect Partners
mary@blueconnectpartners.com
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