Regardless of where we stand on the issues of tariffs and the outcomes they’re intended to achieve or correct, there’s no doubt that all of us in the AV industry feel their effects. Big time.

The strikedown of President Trump’s “Liberation Day” tariffs, and the subsequent reintroduction of different tariffs, has deepened a sense of business chaos, says the trade publication Commercial Integrator. This has left industry stakeholders struggling to plan for a future in which costs and supply chains remain unpredictable.

BlueConnect Managing Partner Avi Rosenthal spoke with the publication about these knotty issues. Avi is not only a longtime veteran of the AV industries, notably in the integrator sector, he serves as the Chair of the Trade Policy Working Group for the Consumer Technology Association and the Chairman of the Board of the Z-Wave Alliance trade group.

Avi had much to say on this topic in this interview, which can be read here. Spoiler alert: “This chaos is not going away anytime soon.”

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