Noah is a seasoned ecommerce strategist who’s been shaping online retail since the 1990s. He’s held senior leadership roles at Amazon, eBay, Groupon and DHgate, developing deep expertise across 1P, marketplace and cross-border models. As Microsoft’s Retail Industry Architect for nearly a decade, Noah partnered with more than 150 global consumer goods and retail clients to integrate AI-driven solutions that elevate customer and associate experiences. He also devised the Strategic Capital Allocation and Valuation Framework—an analytical tool that has underpinned multimillion-dollar deals.
Noah has more than two decades of experience operating at the intersection of enterprise technology, global retail, and cross-border commerce. Prior to joining BlueConnect, he served as Principal Industry Architect at Microsoft, leading AI transformations for global brands. Noah spent over 15 years living and working in China, proficient in Mandarin. He held key leadership roles building businesses for Amazon China, Staples China (Chief Merchant), and DHGate (COO). Most recently, he ran a consulting firm helping large Chinese sellers optimize Amazon sales in the US and EU markets.
Noah’s approach is characterized by practical cross-cultural translation, bridging the gap between US online/offline channel requirements and operational realities in China. He works with clients by leveraging his deep understanding of US retail brand positioning and logistics to advise on product flow into both Chinese and US markets. Rather than offering abstract strategies, he provides direct guidance on crucial details like offshore sourcing, tariffs, and optimizing cross-border e-commerce listings. His bias is toward creating actionable paths to market, derived from his time leading multi-billion dollar P&Ls and 450-person operational teams.
Outside of work, Noah is a skilled guitarist fluent in classical, jazz and rock styles. He plays in multiple ensembles and jazz/fusion groups and serves as the Musical Director for Microsoft’s internal Cantopop band in Hong Kong. When he is not playing or listening to music, he enjoys practicing Mandarin, exploring Asia’s vibrant food scene, and staying involved in local community arts initiatives.
Email: [email protected] LinkedIn: linkedin.com/in/noah-herschman