Challenge

LEEDARSON is a high tech corporation that specializes in the R&D and production of IoT products consisting of sensors, controls, cameras, and home appliances, along with connected and non-connected LED bulbs, fixtures, luminaires and light sources. The company featured outstanding product development and engineering teams, but lacked any marketing or business development in the U.S.

Objective

Our work was focused on the identification of market opportunities in the U.S., encompassing both product strategy and a customer base for new and existing products. Particular emphasis was placed on the potential servicing of a broad variety of business channels and verticals, with the appropriate deployment of LEEDARSON’S strengths in RF engineering, including Z-Wave, ZigBee, Wi-Fi and Bluetooth solutions.

Engagement

BlueConnect Partners researched the marketplace to identify customers and potential products that would relate to opportunities in the relevant business channels. Our research concluded that the market was looking for strong OEM partnerships with a reliable manufacturer; a need that fit hand-in-glove with the company’s

Delivery

• We worked with potential customers to find the right product solutions for their needs and developed a solution for each.

• We helped LEEDARSON develop a roadmap of products to service these customers today and tomorrow.

• We negotiated deals with the customers and established relationships to create partnerships.

• We were able to close over a dozen deals with customers that created millions of dollars in revenue.

Result

BlueConnect Partners managed these deals until the company was able to develop its own team, which we then handed off to. Today. LEEDARSON services a comprehensive selection of products in both consumer and commercial applications, and is a trusted partner to some of the most important brands in the IoT space.

Let’s Work Together.

We’ll help to strengthen and grow your business through our decades of experience and proven successes.

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