EarthLink Case Study: Builder Fiber & Connectivity Strategy

Headquartered in Atlanta, GA, EarthLink is a leading U.S. internet service provider that operates nationwide, providing high-speed fiber, fixed wireless, satellite, and DSL connectivity to millions of households and businesses.

Challenge

With popular demand for smart digital services skyrocketing among single-family, multi-family and vacation properties, builders sought a reliable service partner that could provide the connectivity backbone for these services. At the same time,

Objective

Earthlink sought independent channel expertise that understood the specific problems faced by builders who seek to integrate smart technologies and services at scale. Such expertise – knowing the specific challenges of wireless deployments from the perspectives of performance, reliability and cost – can only be obtained by direct, hands-on experience in the field.

Engagement

BlueConnect Partners integrated Earthlink into a channel-specific program designed for builders that included:

  • Community Infrastructure: Turnkey fiber & gigabit service implementation
  • Home Technology: Engineering, integration, and marketing support
  • Energy Solutions: Solar, microgrids, EV chargers, and more
  • Sales & Marketing Strategies: Tactics to drive new home sales
  • Strategic Partnerships: Connection to pre-vetted, best-in-class technology vendors

Result

With over one million new home starts projected for 2025 (NAHB), Earthlink is now a pivotal partner in the next era of smart, connected homes and buildings.

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